Today's Question: What's so Great about Orange Fireworks?

In my opinion, absolutely nothing. Orange fireworks lack a certain creative element--come on, fire is already orange, so what do orange fireworks bring to the display?

Without your own creative element, you run the risk of not bringing much to your company or future company. Creativity is especially important in today's economic state. A little creativity can do anything, such as help your company save money through a recycling program; produce stronger communications results for your clients by reaching target audiences through social media; or develop your personal public relations plan by spending time exploring new opportunities and networking with new people.

Creativity can come from anyone--you don't have to have a "creative" job description to be creative. Your unique point of view can be creative. Think of your interests and inspirations and draw creativity from those things.

Just please, don't allow yourself be orange fireworks!

Today's Question: What is Your Facebook "Face"?

I'm not a self-proclaimed expert at anything, I am, however, a self-proclaimed student of everything. As I explore and practice in the social media world, I've been trying to figure out my face. How am I using the social media, what image am I portraying to others, am I doing it right?

I thought I would take a look at the "faces" of Facebook that I've noticed along the way.

1. The Therapy Seeker-This person provides status updates on everything--from break ups to break downs. You know the status "can't believe the day I'm having, and it started with my dog eating my plane ticket" or "Hope I make it through the day" or "I've been up for 68 hours straight." Sometimes, it slightly crosses the line of TMI.

2. The Self-Promoter-This person is using facebook to promote their cause, their views or their personal brand. The status updates read "Check out my blog to see what I think of the stimulus package" or "Come by my office and I'll give you 20% off of teeth whitening if you say, 'Super Duper Day'" or "It's tax time-let me help you."

3. The Incognito-Not much to say here--no updates, no photo, no online personality.

4. The Social Butterfly-This person floats from one social engagement to the next. Common updates "Heading out to the movies with my girls" or "Running to the gym" or "Doing lunch with my bff, movie with my mom and dinner with a new guy."

But, here's the beauty of social media and online interaction--you can start your day as a self-promoter and end as the social butterfly.

Right now, I'm a social promoter seeking to be incognito. What's your face?

Today's Question: Really?

Today's post is just for fun. I'm a huge SNL fan and thought this was a great skit.



Really!

Today's Question: Can You Turn Lemons into Lemonade?

Yes, we can all turn lemons into lemonade--however, sometimes it takes some sugar to make it drinkable.

Last week, one of my clients had to deliver some bad news--a trade show was cut from the budget. While this is a setback for our media relationship development, we actually have another opportunity this year to engage media. When I reminded my contact of this he said that I can "turn lemons into lemonade." And I said, "Sometimes, we still need sugar."

Sugar to me is collaboration. The key ingredient to making any agency-client relationship work. Whether it's developing an annual plan, setting a project's scope of work, developing the measurement and goals, or just working together each day--collaboration is necessary. It also leads to long-term relationships.

So, set up the lemonade stand and let's get to work!

Today's Question: If You Build it, Will They Come?

The communication manager's answer to the this question is a simple, "No." Sorry to disappoint farmers in Iowa, but multiple communications touchpoints are what drive target audiences to what you build--whether it's a bricks-and-mortar location or a virtual destination.

With any building you need a strong foundation. For marketing that foundation consists of research which provides insights into your target audience. This needs to be more sophisticated than general demographic information; explore the habits, feelings and beliefs of your audience.

The real dilemma then becomes how to reach these audiences. Some audiences still respond to traditional methods, I'm not talking smoke signals and carrier pigeons, but rather print ads, direct mail and earned rint and broadcast media placements. Other audiences might consume their information online, so email marketing, Web banners, blog postings, YouTube uploads and microsites are necessary. Finally, your audience might be tech junkies and they probably aren't the tech nerds you automatically think of..the world of Twitter, Wikis, Widgets and mobile apps has no audience boundaries!

Maybe it's time to change the mantra to: If you market it, they will come!

Today's Question: Has Shoe Throwing Become the Latest PR Tactic?

It all started with the shoe thrown at former President Bush by an Iraqi journalist--an offense that can carry a hefty prison term. In less than one week, Bayden, the shoe's cobbler, needed to hire 100 additional employees to keep up with the orders. The style was renamed the "Bush Shoe"; the incident launched a political fashion trend as videos of the shoe throwing act were posted on YouTube. And, one Saudi offered $10 million for the pair of shoes thrown at George W.

The trend seems to be catching on, yesterday a protester hurled a shoe at the Chinese Premier Wen Jiabao. People around the world tweeted about the event and the media reported the incident immediately via online sites. In fact, an AP photographer quickly snapped a shot of the shoe which will be available through AP images for people to upload, download, publish, etc.

With a little bit of spin, this has become a great media outreach tactic. How else would this basic clothing staple get international coverage? And what's more, double orders and open up companies to a global marketplace.

So, even if the shoe fits, throw it!

Today's Question: Is NBC bringing the "Super" back to Super Bowl?

With an estimated 100 million people watching tonight's match up between the Steelers and the Cardinals, NBC is doing whatever they can to keep viewers all day long. The network is planning on 8 hours of pre-game coverage--a special edition of The Today Show, a Road to the Super Bowl special and then Pregame starts at 1pm! Eight hours is twice as long as the game itself, including the half-time show. Oh yeah, and I nearly forgot the super-sized episode of The Office which follows the game.

With that being said I got sucked in, I watched the segment where Meredith got dressed up as a Buccaneer and the one that included a chippy dialogue between the governors of Pennsylvania and Arizona.

And, of course, the highlight (sometimes) of the Super Bowl--the ads! At the asking price of $3 million dollars, the ad spots have sold out. Many experts will provide commentary on these ads before, during and after the game--and you can too through a Twitter survey. This might be the first year I watch the game with my laptop!

So, is "Super" back? Put the beer on ice and spice up the hot wings, let's get ready for this Super Sunday!