Friday, October 23, 2009

Today's Question: What's So Great About Product Placement?

Although at times it can be a little annoying--notice how every teacher in the new show Glee has a Mac, or how every judge on American Idol drinks Coca-Cola from glasses that prominently displays the logo, or how about the Kenmore kitchen on Top Chef...well, in a nutshell product placement is a communications professional's dream. And what's more, we really appreciate those earned placements versus the paid ones.

Last week, my client Channellock reaped the benefit of one such unexpected placement on The Jay Leno Show.

What we did after the segment aired was nearly at important as Cookie's good tool sense. We made sure that every Channellock friend, fan and follower knew about the segment. Within 36 hours we posted it, emailed it, forwarded it and repurposed it to get maximum exposure. Because it's one thing to secure the placement and its another thing to make sure that people have seen it!

I hope you enjoyed my attempt to share it with you!

Wednesday, October 21, 2009

Today's Question: Did I Run Out of Questions?

No, I have not run out of questions--it just seems as the days have gotten shorter, my time has gotten tighter. I've been busy with community service events, hanging out with my Little, standing up in weddings, teaching others about social media, oh yeah, and making O-H-I-O pictures on someone's lawn. (That's me on the left.)

Stay tuned for more questions about news coverage, product placement, leadership, time management, office politics, social media and communications! Don't worry, I will Keep Asking Questions!

Wednesday, October 7, 2009

Today's Question: Why Should You Stop and Smell the Roses?

In the era of information overload, crazy work schedules and busy social calendars, it's easy to miss out on the little things in life--this hit close to home when I actually "emailed" my husband with my weekly schedule. The subject line stated: Monday night's the only night I have free--now granted, a few of my weeknight adventures would include my hubby in tow, but that's just because he's the type of guy that I can "drag" to my commitments. I realized that in my uber-busy schedule and my attempt to do everything, I was forgetting about making time for those I care we decided to take advantage of Monday night and have a nice dinner together. We had a lot of things to discuss that we have shelved over the past few months.

Dinner became a trip to Costco to pick up some items for one of my committee meetings and slices of pizza in the "food court". The funny thing is--we had a wonderful time. We talked, we laughed, we people watched and in the end, it didn't really matter that we weren't spending the time together over candlelight, but instead, we just needed to find the time to communicate one-on-one.

So, as I look at my busy schedule, maybe I'll pick up the phone and see how my husband's day is going instead of sending an email.