Friday, October 23, 2009

Today's Question: What's So Great About Product Placement?

Although at times it can be a little annoying--notice how every teacher in the new show Glee has a Mac, or how every judge on American Idol drinks Coca-Cola from glasses that prominently displays the logo, or how about the Kenmore kitchen on Top Chef...well, in a nutshell product placement is a communications professional's dream. And what's more, we really appreciate those earned placements versus the paid ones.

Last week, my client Channellock reaped the benefit of one such unexpected placement on The Jay Leno Show.

What we did after the segment aired was nearly at important as Cookie's good tool sense. We made sure that every Channellock friend, fan and follower knew about the segment. Within 36 hours we posted it, emailed it, forwarded it and repurposed it to get maximum exposure. Because it's one thing to secure the placement and its another thing to make sure that people have seen it!

I hope you enjoyed my attempt to share it with you!

1 comment:

  1. That's great exposure!

    My only question is - are the American Idol hosts really drinking Coca Cola? Personally, I'm convinced Paula Abdul slips some Captain in her Coke for every show.