Yes, we can all turn lemons into lemonade--however, sometimes it takes some sugar to make it drinkable.
Last week, one of my clients had to deliver some bad news--a trade show was cut from the budget. While this is a setback for our media relationship development, we actually have another opportunity this year to engage media. When I reminded my contact of this he said that I can "turn lemons into lemonade." And I said, "Sometimes, we still need sugar."
Sugar to me is collaboration. The key ingredient to making any agency-client relationship work. Whether it's developing an annual plan, setting a project's scope of work, developing the measurement and goals, or just working together each day--collaboration is necessary. It also leads to long-term relationships.
So, set up the lemonade stand and let's get to work!
