I'm about to propose a very unconventional hiring process for PR pros. What if we were able to hold an annual PR draft for entry level positions? Here's how it would work:
First, we'd get a media partner. This would be a great weekend event broadcast on PPRN (Professional Public Relations Network). The live draft would need to be held in a high traffic area--every PR pro loves New York--so we'd, of course, be in Times Square.
Next, we'd host a Scouting Combine about 1-2 months before graduation. The draftees would go through a series of skill tests--how fast can you write press release; how long can you stand on your feet during a special event; how well do respond in a crisis situation; and how well do you multitask.
After that step, agencies and companies would host in-person meetings with our top prospects. Graduates would visit offices, get a tour of the facility and meet a few key team members.
Finally, it's draft day. Agencies and companies from around the country would have the opportunity draft their top picks. Based on national rankings, these organizations would be put into the draft order. Like the NFL, the lower the ranking, the higher the pick. Of course, trades would be allowed...I'll give you that seasoned crisis communications professional for the second pick along with free media monitoring services for one month.
I'm sure this would break a number of HR rules, but it would be kind of fun. Oh yeah, did I mention that my agency is looking for a top graduate to fill a temporary summer position? Email me directly at kholloway@sbcadversing.com if you're interested.
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