Monday, March 9, 2009

Today's Question: What Can We Learn from The Girls Scouts?

Girl Scouts and more importantly, Girl Scout Cookies, are American icons. I say this as I enjoy a Tagalong and cup of tea. For more than 80 years, the Girl Scouts have been baking and selling cookies across the country--and their business model continues to evolve.

The Girl Scout Cookie business model has the key ingredients that make a company successful:

1. Research and Development-each year the Girl Scouts introduce a new cookie or two
2. Consumer Insight-based on sales, cookies become staples in the annual line-up, or they get phased out
3. Logistics-troops go door-to-door selling the boxes; parents help with the delivery of the cookies a few weeks later
4. Price Point-$3 a box still seems like a bargain
5. Community Outreach-the sales of the cookies help fund the local projects of the troops
6. Marketing-any marketing expert will tell you that cute kids can help sell products

Due to their consistency and quality, Girl Scout Cookies are a fundraiser that can withstand recession and tighter budgets--who can't find a few bucks for a box of Samoas at the grocery store?

1 comment:

  1. Hummm I thought the last time I bought girl scout cookies, were more than the year before, but what the hey I'm gonna buy them anyways.Great article