We've all heard the expression, "It happens in threes." Many of the communications plans I develop have three objectives. In speaker training, I've learned to stick to three points and when developing key messages, we tend to develop three main thoughts. Why? Because it's memorable. Or is it?
In today's age of constant communications and connection, do we even remember three things anymore? It's almost as if evolution has started to decline. Our superior brains are being trained to process in 140 characters and communicate via smart text and wall posts.
Taking that one step further, the firing of our neurons (or the lack there of) is a result of the media. The 2-minute story package is replaced with the 10-second soundbite. In last week's unfortunate events, can you name the three celebrities that we lost? Farrah Fawcett, Michael Jackson, and Ed MacMahon--for those of you playing at home. Yes, that's right, Ed MacMahon passed away too. According the media, we lost the King of Pop, that girl from the poster and that flat broke talk show sidekick.
For now, I'm going to try and adhere to the Power of 3: Happiness, Fortune and Fame. We'll see how well this works!
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