Tuesday, July 21, 2009

Today's Question: What Happened to the 9-to-5 Job?

Workin' nine to five, what a way to make a living
Barely gettin' by it's all takin' and no givin'
They just use your mind and they never give you credit
It's enough to drive you crazy if you let it
-Dolly Parton

The 9-to-5 job is dead…and if you have a 9-to-5 job, it’s just that, a job, not a career. As a communications professional, I’m always thinking about work—whether it’s how a retailer is going to promote the back-to-school season or by checking out one of my client’s Facebook fan pages, I continuously do these things 24/7.

It seems like even during my “free” time, I’m discussing the pros and cons of social media; or debating on the merits of a new ad campaign; or ridiculing a politician’s public addresses.

Maybe it’s because I’ve chosen a career that thrives on communication—and right now, the way we communicate seems to be constantly changing. But I tend to think it’s more of an illustration about how we want to stay connected…how many mobile numbers do we know see on business cards or people responding to email via mobile devices on the weekend.

Oh yeah, did I mention, my new business cards have my Twitter handle…next time, I’ll put my blog link on them!

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